What is Motivation?

What is Motivation?

Motivation

Is defined as inner burning passion caused by need, wants and desire which propels an individual to exert his physical and mental energy to achieve desired objectives.

Motivation is goal-directed behavior

People are motivated when they expect that a course of action is likely to lead to the attainment of a goal and a valued reward – one that satisfies their needs and wants.

Three Components of Motivation:

Direction

What a person is trying to do.

Effort

How hard a person is trying.

Persistence

How long a person keeps on trying.

Motivation is triggered by the psychological tension comes due to the unfulfilled need and drive consumers to buy. Consumers strive consciously and unconsciously to bring down their tension by selecting goals in anticipation of fulfilling their needs.

Basic idea of marketing is to identify and fulfill the needs. Marketers tend to fulfill unfelt or dormant needs. Basic needs of consumer do not change but the product fulfilling the need may change.

A product-focused towards the consumer need ensures that companies remain in forefront of the search for new and effective solutions. This helps companies to survive and grow even in tough competition.

Level of motivation

The level of motivation would depend on the intensity and urgency of need. Consumer motivational levels may vary from low to high depending on how important is that purchase. Besides, various Influences affecting consumers’ buying include familiarity with the purchase, status factors and overall expense & value.

Where fulfillment rewards are low, as with routine purchases like salt, sugar, tea, shampoo etc., motivation levels are also relatively low and involve little decision-making behavior.

On the other hand, with a complex, risky and emotionally-charged process such as buying a new car, the drive to achieve the best result is high.

Motivational behavior

The behavioral aspect of consumer motivation concerns the actions we take before purchasing and consuming goods or services. We might do a lot of research-evaluating alternatives, testing, and sampling before making a purchase decision.

Motivation Definition

Motivation is the willingness to exert high levels of effort toward organisational goals, conditioned by the effort’s ability to satisfy some individual needs.

Stephen P Robbins

It is the desire within an individual that stimulates him or her to action.

George R. Terry

It is the way in which urges, drives, desires, aspirations, strivings or needs direct, control or explains the behaviour of human beings.

D.E. McFarland

It is a process of stimulating people to action to accomplish desired goals.

Scot

It is the way in which urges, drives, desires, aspirations, strivings need direct, control or explain the behaviour of human beings.

Mc Farland

It is a willingness to expand energy to achieve a goal or reward. It is a force that activates dormant energies and sets in motion the action of the people. It is the function that kindles a burning passion for action among the human beings of an organisation.

C.B. Mamoria

It is steering one’s actions toward certain goals and committing a certain part of one’s energies to reach them.

S.W Gellerman

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Motivation Meaning

Motivation comes from the Latin word “movere” which means, “to move”.

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Concept of Motivation

Need:-

A need is a condition of lack or deficit of something required by the organism/person.


Motives:- 

Motive is defined as an inner state that energises, activates (or moves) and directs (or chanalises) the behaviour towards certain goals.